Read the latest announcements from the RevenueCat team.
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RevenueCat can now optionally report revenue after store commissions, or after taxes and commissions through features such as charts, integrations, and webhooks:The Revenue chart now includes new measures to distinguish between revenue deducted for taxes vs. commissions & fees (learn more) Webhooks include tax_percentage and commission_percentage fields for calculating these values yourself (learn more) All revenue-reporting integrations can be toggled to report revenue on a gross, net of commission, or net of commission & taxes basis (learn more)Especially in regions where a VAT is applied, this should result in a much more accurate estimation of the proceeds (net revenue) you’ll generate from your gross revenue.Tax estimation is complicated though, and each store handles the application of VAT and other taxes like digital service tax (DST) quite differently. To learn more about how RevenueCat estimates taxes on each transaction – including all historical transactions – and ho
We’re happy to announce that RevenueCat now supports Apple’s AdServices attribution framework for Apple Search Ads (ASA).You can now view AdServices ASA attribution data within RevenueCat Charts. You can unlock insights to drive more profitable growth for your app by: Filtering and segmenting RevenueCat charts by Apple Search Ads campaigns or ad groups Following your campaign's install base over time to understand the long-tail revenue generated from subscriptions We previously only supported Apple’s deprecated iAd attribution framework. While iAd gave in-depth attribution information you can only receive this data if users opted in through Ad-Tracking Transparency (ATT). The current AdServices framework is more focused on privacy and while it gives less individual depth on attribution data, you no longer require an ATT opt-in from the user, increasing the breadth of data you’ll collect.This integration is available starting in these SDK versions: iOS: purchases-ios 4.10.0 React Na
If you’ve ever tried to analyze your data by Country, Apple Search Ads Campaign, or any other segment that might have an overwhelming number of dimensions: we’ve got good news for you.Charts links now specify when a custom segment visualization has been applied, which means you can select just the segments you want to view in your data table, and then save a chart like this one -- MRR in Top 5 Countries -- to get a clear, focused view on your data.Check it out and let us know what custom views your saving!
Hi everyone! We’re looking to better understand how you use the RevenueCat Community and how we can improve your experience.We’ve created a quick 6 question survey and would greatly appreciate your feedback.Here’s the link to the survey: https://forms.gle/fn1gf3R9xCSPSeau9Thank you for your help and for being a part of our community!
Check out our new 100% Stacked column chart type to dive deeper into your subscription performance and understand how the composition of your segments is changing over time.You can use the 100% Stacked column chart type to answer questions like:What portion of my ARR is coming from Yearly vs. Monthly subscriptions? What portion of my Active Trials are coming from the App Store vs. the Play Store? What portion of my Revenue is coming from Apple Search Ads?The 100% Stacked column chart type is available when segmenting the following charts:Active Subscriptions Active Trials ARR MRR RevenueIf you have any questions about the new chart type, how to use it, or other improvements you’d like to see to Charts, we’d love to hear from you. Thanks!
Over the past few months, we have been working on a new solution for mobile app developers to offer subscriptions on the web. With this new solution, we will provide a hosted paywall backed by Stripe that developers can use to offer subscriptions to their customers – for example, to send discount offers to customers via email, or to offer the ability to sign up and subscribe on the app's website. This solution will be available to developers on the Starter, Pro, and Enterprise plans.We are looking for developers interested in offering subscriptions on the web who would be willing to participate in a beta program for this feature. The program would entail: Being able to give feedback on the solution before launch Being the first to get access to the solution If you're interested, respond to the thread or drop me an email at email@example.com.
Today, we are launching two new charts showing realized (historic) Lifetime Value (LTV): one for LTV per Customer and another for LTV per Paying Customer. These two realized LTV metrics are also sometimes called ARPU (Average Revenue Per User) / ARPPU (Average Revenue Per Paying User). They shows the actual (gross) revenue that was generated by a (paying) customer cohort, divided by the number of customers in that cohort. Customers are cohorted by the date they were first seen, i.e. the date they first opened your app.Using the “Customer Lifetime” selector, you can define the time period after the customer was first seen that should be considered in terms of revenue. For example, by setting the “Customer Lifetime” selector to 30 days, all revenue generated by customers in their first 30 days will be added up, and any revenue generated after that will be discarded for the purpose of this chart.These charts give you an overall view how the monetization of customer cohorts has developed o
SummaryWe’ve made an improvement to how we handle churn (subscription expirations) in data features to ensure the subscription metrics we offer in places like Charts are consistent with the subscription behavior in apps using RevenueCat. Store(s) Old Behavior New Behavior App Store Churn date in some data features was reported as the original subscription expiration date, regardless of whether a grace period was offered Churn date in these data features is now reported as the expiration of a subscription’s grace period if offered Google Play Store, Stripe, and Amazon Appstore Churn date in all data features was reported as the expiration of a subscription’s grace period (if offered) No change Subscription expirations in the SDK always take the grace period into account for reporting a subscriber’s status and revoking entitlements. Some data features like webhooks & integrations, already take the grace period into
Your business is unique, and has unique needs for understanding performance and determining how to grow. Today, we’re making it easier to quickly access those unique insights with the ability to save custom charts in RevenueCat.Now when you create a customized chart in RevenueCat – like segmenting MRR by your top 5 countries, filtering Initial Conversion down to your fastest growing Project, or your own all-time cohort retention chart – you can save it to your Saved Charts to have quick access to that exact configuration every time you log in.Just click “Save” in the top right corner of your chart once it's configured to your liking to have that configuration saved in the left-side panel for easy access anytime you use Charts.Let us know which custom charts you plan to save. And of course, chime in here if you have any questions or feedback.Thanks,Dan
We are excited to announce that we have worked with Stripe to launch an app inside Stripe’s App Marketplace! Rather than context switching between RevenueCat’s customer details and Stripe’s customer profile in multiple windows, the RevenueCat App combines RevenueCat data into a single page view within Stripe. You will be able to do the following: Quickly navigate to RevenueCat Customer and setting pages with convenient buttons View RevenueCat customer metadata such as app user ID, last seen RevenueCat SDK version, last seen locale, and timestamps when your customer interacted with your app View transaction events for Stripe, as well as cross-platform purchases across Apple App Store, Google Play Store, and Amazon Appstore For instructions on how to install this app to your Stripe dashboard, visit our docs here. We hope this new flow makes it easier for your team and stakeholders to manage Stripe subscriptions! As this is the first iteration, we will work to update our app over ti
Hey RevenueCat Community -- sharing a quick update to let you know that today we’re updating the Customer Support role to no longer have access to the Customer Lists feature. This is to ensure developers have control over which team members have access to aggregate business data.Customer Support collaborators will continue to have access to look up customers, review transaction history, grant promotionals, issue refunds, and delete customers as described here.Additionally, Admin and Read Only collaborator roles will continue to have access to Customer Lists. If you need access to Customer Lists granted for a specific collaborator, but cannot update them to either of those available roles, please reach out to our support team and we’ll be happy to assist you. Thanks!
Many of our charts can be segmented by a variety of dimensions to make it easy to compare performance between different criteria, and unlock critical insights about where the greatest strengths and opportunities in your business lie. Today we’re excited to release support for segmentation for Subscriber Retention so you can quickly understand how key dimensions of your business affect your customer retention. Here’s how it works:By default, Subscriber Retention will continue to be cohorted by subscription start month. This chart is currently cohorted by subscription start month to make it easy to see how your retention is trending for recent subscriber cohorts. Think of this cohorting as its own kind of segmentation: we’re taking one larger cohort of users (defined by the Date Range being viewed), and segmenting them by their subscription start month to compare retention rates.Now, with the option to change the chart’s segmentation, when you choose a different dimension to segment by (
Hi all,If you rely on RevenueCat’s subscription data to track your app’s performance, spot issues, and take action — I’d love to talk to you about an idea we’re working on to push subscriber data out to customers to make performance tracking easy, such as via a daily subscription performance summary.If that sounds like something you’d be interested in, I’d love to hear your feedback on what metrics you’d be most interested in getting updates on, where you’d like to receive those updates, and more. Feel free to share in this discussion directly, or email me at firstname.lastname@example.org if you’d prefer. Thanks!DanProduct Manager @ RevenueCat
We are at an exciting moment with our platforms team: looking at our roadmap for future integrations. Many of you have asked us about Braintree before, so we are now identifying and evaluating some of our assumptions and looking at ways to integrate this. What would help us is to better understand how you are using Braintree and what are the most important features for you. In addition to that, if you can, it would be very helpful for us to better understand your current monthly tracked revenue (MTR) via Braintree. Of course we understand that this not something to share in a community post, feel free to send me an email to help our estimation for the demand of Braintree email@example.com
We are currently rolling out some improvements to our customer lists. In the next few days, you will find a new setting in the filter settings for your customer lists: the ability to define whether the filters should only be applied to those customers with purchases (e.g., started a trial, started a subscription, or made a non-subscription purchase) or not. By default, lists will only include customers with purchases. This means that lists will now load much more quickly in most cases, since apps typically have vastly more customers without purchases than those with customers. For those lists that should include customers without purchases, you can simply change the setting – this will mean the list loads and exports somewhat slower (but not slower than it did until today).For your existing customer lists, the setting has been automatically set to the "correct" setting as per the other filters – if a list currently contains customers without transactions, the setting will be "All custo
Our webhooks have supported product change events for a while, and now product change events are being sent to analytics and CRM integrations. This event will be sent to integrations whenever a subscriber changes the product of their subscription. This does not necessarily mean the new product is in effect immediately. See our docs on Managing Subscriptions for more information about upgrades, downgrades, and crossgrades.In order to receive these events, you will need to set the event name in your configured integrations:(remember to hit the ‘Save’ button in the upper right corner)We hope this new event type is useful! Let us know about any questions, comments, or concerns with the new event.
We are making some small improvements to how we show non-subscription purchases in our charts. Starting today, under the “product duration” filter or segment you will find the entry “Non-subscription purchase” which contains all of these purchases. This allows you to look at revenue coming from or conversion to these non-subscription purchases in all of our charts that allow filtering and segmentation.We hope this makes things easier for those of our customers who rely on non-subscription purchases!
As of today, we have launched an Iterable integration (available on the Pro plan), which automatically sends subscription events to Iterable. Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction taking place throughout the customer journey. With Iterable, brands create individualized marketing touchpoints that earn engagement, solidify trust and galvanize loyal consumer-brand relationships.This can be helpful in understanding what stage a customer is in to react accordingly. For example, you might want to:Automate an onboarding workflow to a user in a free trial Send an SMS to a loyal user and offer them a discount Trigger an email to users who cancel their free trial To set this up, follow our RevenueCat documentation here: https://docs.revenuecat.com/docs/iterable
Today, we have launched a Superwall integration (available on the Pro plan), which automatically sends billing, subscription, and revenue metrics to your Superwall project. This integration will allow you to create paywalls on-the-fly without shipping app updates, determine which paywalls have high trial conversion rates, find which product and paywall combinations have the highest LTVs, and offer discounts to churn users. To set this up, follow our RevenueCat documentation here: https://docs.revenuecat.com/docs/superwall
RevenueCat SDK 4.0.0-beta.1 is out Hey all, some of you might know we’ve been hard at work migrating our mixed-language Purchases.framework to Swift. Well, we did it, and we’re excited to share it with you!For context, here were our goals of the migration: 🦶 Lowers our overall footprint for modules. 🗣️ Unifies the language used for the entire SDK. 🚤 Faster feature development, bug fixes on old logic, and integration through simplified SDK, CI, and testing infrastructure. 🐐 Improve consistency among our API calls, classes, properties, etc. Enable us to implement StoreKit2 changes easier. 🧑🏫 Easier onboarding for new members (internal and external). You can find a more detailed breakdown of the motivations and our actual migration plan in our SwiftMigration.md.We haven’t added any new features (yet), but we did update our API to be more idiomatic to Swift, fixed a few tiny bugs, and improved the safety of our API through fixing various nullability mismatches.We’re plann
As of today, RevenueCat is supporting Apple order ID lookup. Customers can retrieve this order ID from their purchase history on the App Store and it is also sent in the email receipt each time they make in-app purchases. This will aid your support cases when your customers claim they purchased a product and never had their features unlocked. To enable lookup via Order ID for iOS apps, follow our guide on setting up In-App Purchase Keys.
Today, we are launching two big improvements. Continue reading for all the nitty gritty details, but let’s start with the big advantages you have with the new features: You can now share subscriptions not only between versions of the same app on different platforms (e.g., between iOS and Google Play Store), but also between different apps on the same platform. We now support the Amazon Appstore for your Android apps. For more information, see our documentation on installing the SDK and configuring Amazon Appstore products. To enable these changes, we’ve completely overhauled our model for how apps are created and set up. Logging into your RevenueCat dashboard, you will notice that the “Apps” dropdown menu has been replaced with “Projects”:A Project is a set of Apps. Each App is specific to one platform. For example, a typical Project might contain one iOS App and one Google Play Store App. All Apps within one project share the same basic setup, including entitlements, offerings, inte
We recently shipped another big update to the RevenueCat charts: Charts now show all measures in the data table even when segmenting. For example, if you segment the Revenue chart, the data table will show not just the total revenue per segment, but also new vs. renewal revenue as well as proceeds. Previously, the only way to get to this information was to filter the chart for each segment individually.This makes segmentation of RevenueCat charts an even more powerful tool, unlocking a ton of insights that were previously hard to get to.
Our webhooks have for a while supported events for billing issues, now these are also being sent to analytics and CRM integrations. These events will be sent to integrations whenever a subscriber was charged unsuccessfully (e.g., expired credit card or lack of funds). In order to properly receive these events, you will need to set the event name in your configured integrations:There are several use cases for these events: in analytics tools, you may want to analyze how often billing issues occur for which cohorts or segments of users. In CRM tools, you may want to set up push notification or email campaigns to prompt subscribers with billing issues to update their means of payment.We hope this new event type is useful. Let us know about any concerns or issues with the new events!JensHead of Product @ RevenueCat
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