What's New?

Many of our charts can be segmented by a variety of dimensions to make it easy to compare performance between different criteria, and unlock critical insights about where the greatest strengths and opportunities in your business lie. Today we’re excited to release support for segmentation for Subscriber Retention so you can quickly understand how key dimensions of your business affect your customer retention. Here’s how it works: By default, Subscriber Retention will continue to be cohorted by subscription start month. This chart is currently cohorted by subscription start month to make it easy to see how your retention is trending for recent subscriber cohorts. Think of this cohorting as its own kind of segmentation: we’re taking one larger cohort of users (defined by the Date Range being viewed), and segmenting them by their subscription start month to compare retention rates. Now, with the option to change the chart’s segmentation, when you choose a different dimension to segment by

We are currently rolling out some improvements to our customer lists. In the next few days, you will find a new setting in the filter settings for your customer lists: the ability to define whether the filters should only be applied to those customers with purchases (e.g., started a trial, started a subscription, or made a non-subscription purchase) or not. By default, lists will only include customers with purchases. This means that lists will now load much more quickly in most cases, since apps typically have vastly more customers without purchases than those with customers. For those lists that should include customers without purchases, you can simply change the setting – this will mean the list loads and exports somewhat slower (but not slower than it did until today). For your existing customer lists, the setting has been automatically set to the "correct" setting as per the other filters – if a list currently contains customers without transactions, the setting will be "All cust

Our webhooks have supported product change events for a while, and now product change events are being sent to analytics and CRM integrations. This event will be sent to integrations whenever a subscriber changes the product of their subscription. This does not necessarily mean the new product is in effect immediately. See our docs on Managing Subscriptions for more information about upgrades, downgrades, and crossgrades. In order to receive these events, you will need to set the event name in your configured integrations: (remember to hit the ‘Save’ button in the upper right corner) We hope this new event type is useful! Let us know about any questions, comments, or concerns with the new event.

We are making some small improvements to how we show non-subscription purchases in our charts. Starting today, under the “product duration” filter or segment you will find the entry “Non-subscription purchase” which contains all of these purchases. This allows you to look at revenue coming from or conversion to these non-subscription purchases in all of our charts that allow filtering and segmentation. We hope this makes things easier for those of our customers who rely on non-subscription purchases!

As of today, we have launched an Iterable integration (available on the Pro plan), which automatically sends subscription events to Iterable. Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction taking place throughout the customer journey. With Iterable, brands create individualized marketing touchpoints that earn engagement, solidify trust and galvanize loyal consumer-brand relationships. This can be helpful in understanding what stage a customer is in to react accordingly. For example, you might want to: Automate an onboarding workflow to a user in a free trial Send an SMS to a loyal user and offer them a discount Trigger an email to users who cancel their free trial To set this up, follow our RevenueCat documentation here: https://docs.revenuecat.com/docs/iterable

Today, we have launched a Superwall integration (available on the Pro plan), which automatically sends billing, subscription, and revenue metrics to your Superwall project. This integration will allow you to create paywalls on-the-fly without shipping app updates, determine which paywalls have high trial conversion rates, find which product and paywall combinations have the highest LTVs, and offer discounts to churn users. To set this up, follow our RevenueCat documentation here: https://docs.revenuecat.com/docs/superwall

RevenueCat SDK 4.0.0-beta.1 is out Hey all, some of you might know we’ve been hard at work migrating our mixed-language Purchases.framework to Swift. Well, we did it, and we’re excited to share it with you! For context, here were our goals of the migration : 🦶 Lowers our overall footprint for modules. 🗣️ Unifies the language used for the entire SDK. 🚤 Faster feature development, bug fixes on old logic, and integration through simplified SDK, CI, and testing infrastructure. 🐐 Improve consistency among our API calls, classes, properties, etc. Enable us to implement StoreKit2 changes easier. 🧑‍🏫 Easier onboarding for new members (internal and external). You can find a more detailed breakdown of the motivations and our actual migration plan in our SwiftMigration.md . We haven’t added any new features (yet), but we did update our API to be more idiomatic to Swift, fixed a few tiny bugs, and improved the safety of our API through fixing various nullability mismatches. We’re planning on

As of today, you will see a small improvement in the data tables of all our charts: an average for each metric over the selected time period. (If you don’t see the feature yet, you may have to refresh your browser window.)

Today, we are launching two big improvements. Continue reading for all the nitty gritty details, but let’s start with the big advantages you have with the new features: You can now share subscriptions not only between versions of the same app on different platforms (e.g., between iOS and Google Play Store), but also between different apps on the same platform. We now support the Amazon Appstore for your Android apps. For more information, see our documentation on installing the SDK and configuring Amazon Appstore products . To enable these changes, we’ve completely overhauled our model for how apps are created and set up. Logging into your RevenueCat dashboard, you will notice that the “Apps” dropdown menu has been replaced with “Projects”: A Project is a set of Apps . Each App is specific to one platform. For example, a typical Project might contain one iOS App and one Google Play Store App. All Apps within one project share the same basic setup, including entitlements, offerings, int

We recently shipped another big update to the RevenueCat charts: Charts now show all measures in the data table even when segmenting. For example, if you segment the Revenue chart, the data table will show not just the total revenue per segment, but also new vs. renewal revenue as well as proceeds. Previously, the only way to get to this information was to filter the chart for each segment individually. This makes segmentation of RevenueCat charts an even more powerful tool, unlocking a ton of insights that were previously hard to get to.

Our webhooks have for a while supported events for billing issues, now these are also being sent to analytics and CRM integrations. These events will be sent to integrations whenever a subscriber was charged unsuccessfully (e.g., expired credit card or lack of funds). In order to properly receive these events, you will need to set the event name in your configured integrations: There are several use cases for these events: in analytics tools, you may want to analyze how often billing issues occur for which cohorts or segments of users. In CRM tools, you may want to set up push notification or email campaigns to prompt subscribers with billing issues to update their means of payment. We hope this new event type is useful. Let us know about any concerns or issues with the new events! Jens Head of Product @ RevenueCat

As part of our launch of RevenueCat Projects, we have taken our experiments (price testing) feature to private beta. The feature has been in public beta for a while, and we have learned a lot from the beta and are planning to dramatically improve the feature before opening it up to everyone. Anyone who’s run experiments in the past is automatically part of the private beta. For customers on the Pro or Enterprise plan who wish to join the beta and run experiments, simply contact our support team.

Our launch of Amazon Appstore support is around the corner. If you are interested in joining the beta before official launch, let us know via this post or by dropping me an email: jens@revenuecat.com. Jens Head of Product @ RevenueCat

Today, we are launching two new charts to better understand your funnel from newly acquired customer to paying subscriber. The Initial Conversion Rate chart shows what proportion of each cohort of new subscribers either started a trial or made a purchase without a trial. You can think of it as the proportion of subscribers who took an action on your paywall, or paywall conversion. The Conversion to Paying chart shows what proportion of each cohort of new subscribers ends up paying (either because they converted from a free trial to paying subscriber, or because they made a purchase without a trial). This can be thought of as the end-to-end view of the conversion funnel within your app. With these new charts, we now offer three views of conversion rates (the Trial Conversion chart remains, of course). Which of these are most useful and valuable to you will depend on your product setup—whether you offer subscriptions with trials, without trials, or a mix of both. Let us know if you have

Today, we have launched a Statsig integration (available on the Pro plan), which automatically sends billing, subscriptions, and revenue metrics to your Statsig project. This integration will allow you to run A/B tests and experiments for your web and mobile apps, understand what features are causing product metrics to move, and compute how your new product improvements impact your business metrics. To set this up, follow RevenueCat documentation here: https://docs.revenuecat.com/docs/statsig

As of today, RevenueCat is supporting a new event type that is surfaced via the customer view on the RevenueCat dashboard, webhooks, and integrations: The EXPIRATION event. This event is fired after the subscription of a customer expires (not necessarily at the exact second the subscription expires, but shortly thereafter). This should make it even easier for you to understand the subscription status of your customers, both by looking at the dashboard or in your own backend systems. The webhook documentation has more details about the event and its fields. A few points to note: For subscriptions that expired before we shipped this new event, we will backfill and show these events on the customer page in the dashboard as you visit the page for a given customer for the first time; however, we will not send these backfilled events to webhooks and integrations (so you don’t have to handle the case where you suddenly get expiration events from long churned customers). In order to send this

Starting today, we will default everyone who hasn’t changed their charts preference in the past to our new charts. The new charts already offer some features that the old ones don’t, like the refund rate chart or the ARR chart. There are a few features that are still missing from the new charts that we are working hard to bring to the new charts, like the churn chart and the ability to toggle between bar and line charts. However, since we are planning to remove the old charts once those gaps are closed, we want to make sure that as many people as possible try out the new charts and provide us with feedback before we make the switch. If you have any comments, please let us know below!

Today, we are shipping changes to our new charts that provide improved transparency about refunded transactions. Especially given that on iOS, developers have no control and little transparency on refund decisions, it is important to keep an eye on refunds because they are an indicator of whether your customers are getting the value they expected when they started their subscription. The biggest improvement is our new refund rate chart. It shows you how many transactions happened in a given time period, and how many of them were refunded. Of course you can see how your refund rate develops over time, as well as filter or segment by various different dimensions, for example to understand refund rates of different products or between iOS App Store and Google Play Store. In addition to the new chart, we are also changing how refunds are handled in the remaining charts. Previously, when a refund occurred, we retroactively removed the affected subscription from all charts in which it was sh

New SDK Releases In the new SDK version, we’ve redesigned the way that user identification works. We introduced two new methods, logIn and logOut, for handling user identification. These replace createAlias, identify and reset. To take advantage of the new Identity features, you just need to replace identify and createAlias with logIn, and reset with logOut. These new methods hopefully make usage more clear, and there’s some under-the-hood performance improvements you’ll get for free. New Dashboard Options Regardless of whether you have started using the new SDK, we’re also introducing a new option in the dashboard so you can configure the desired behavior when two different App User IDs restore the same Apple or Google receipt. Available options are: Transfer to the new user (default) Block the transfer This behavior can be changed at any time through the RevenueCat dashboard, and it replaces the deprecated SDK property allowAppStoreAccountSharing. (Note: Some developers may see the l

Identity v3 In the new SDK version, we’ve redesigned how user identification works. These new APIs and configurations should make it significantly easier to integrate your accounts system with RevenueCat, as well as reduce the number of edge cases you need to consider. Learn about the new features New Developer Community Building apps can be tough, but we're here to help! We just launched this new RevenueCat community—a place to connect with other developers, get ideas about how to grow your app business, and ask questions about best practices for using RevenueCat. We’re really excited about the new community, and we hope you find it helpful!. Have an idea for how we can make RevenueCat even better? Let us know in this thread. New on the blog The Case for Location-Independent Salaries Replicating a PostgreSQL Cluster to Redshift with AWS DMS Pain Points of Managing Cross-Platform Subscriptions What App Developers Need to Know About India’s New Subscription Rules New podcast episodes Al

Today, we are rolling out some additional segmentation options in the new RevenueCat charts (that were still missing in contrast to the old charts): Country, First purchase month, and Install month. If you haven’t checked out the new charts yet, give them a try – just head to the RevenueCat dashboard, click on “Charts” and then on “Try new charts”!