I just came across this article talking about the new segmentation support for the retention charts and also the consideration of user maturity now.
I’m a little bit confused about the last point.
From my understanding, it means that in the retention chart you don’t consider anymore that a user will renew until it has actually renewed, am I correct?
When I look at a retention chart without any segment, it seems like you’re still considering that a user will renew unless it cancels its subscription:
On the other hand, when I add a segment like country still for the last 90 days, I do only see the retention of the past 2 months, and no projection for the current month.
For me, the data dilemma you’re talking about in your article is occurring no matter if we add a segment or not. Would you have an explanation about these two different behaviors?
Best answer by Dan PannaschView original