Basically it works like this: When a user downloads the app, he immediately is given 7 days of premium access, for free without opt-in into a subscription or anything, just by default. Then after 7 days, you show him the paywall where the user can choose a a monthly or yearly offer, if he doesn't choose a subscription, he loses the premium access. You communicate all of this clearly upfront (the user also sees a banner in the app saying "5 days left"), so the users knows that he is in the "trial" period. Of course the advantage is that basically all users "enter" the trial phase, but the trial to paid conversion will obviously be lower. But in total the paid users should be more hopefully, if product-market fit is great.
Anyone tried this out yet? You have data on how your download to paid conversion rate improved? By how much? Can someone recommend this strategy and back it up with data? That would help a lot! Thank you very much!!
