Benchmarks for consumer SaaS churn

  • 18 August 2021
  • 2 replies

Badge +1


I'm looking at my churn dashboard and I'm wondering wether our monthly churn and our annual renewal rates are good or bad compared to most consumer apps. I guess there is probably a pretty big variance depending on pricing and type of app, but it would still be nice to hear some data points from other consumer apps. When googling I find mostly data points from B2B SaaS which is a totally different animal.

Can anyone share benchmark or a few links that explore this? 




2 replies

Userlevel 3
Badge +7

Hey @Florian Simmendinger :wave: ,


We don’t have any internal documentation or blog posts that explores this issue currently. I will definitely share this with our team to provide some resources for this in the future. 

Badge +1

Great - this would be very interesting to many people I believe! Cheers,