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What is the ASA lookback window?

  • July 14, 2024
  • 1 reply
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I have a discrepancy between AppsFlyer and Revenucat, and the S2S event seems to have sent correctly. On RC, a particular conversion is listed as ASA sourced, but on Appsflyer it is not.

On AppsFlyer, the default look back window for attributing from ASA is 7 days - so I’m wondering if this is the cause of the discrepancy. If RC’s look back window is longer than this, that could be why.

Please could you provide info on the ASA look back window?

Best answer by Ryan Glanz

We don’t have an RC-specific look back window. So if we’re attributing the purchase to ASA, then that means the user at some point saw the ad and downloaded. Let me know if you’d like any more clarification on this.

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Ryan Glanz
RevenueCat Staff
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  • RevenueCat Staff
  • 383 replies
  • Answer
  • July 17, 2024

We don’t have an RC-specific look back window. So if we’re attributing the purchase to ASA, then that means the user at some point saw the ad and downloaded. Let me know if you’d like any more clarification on this.


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