Hello! We have an integration from RevenueCat to Braze to capture Subscription Events. These events are flowing into Braze as Custom Events, however they should be considered Braze Purchase Events. Does anyone have any guidance on how to make this happen?
We are using the default event names in the the Braze integration setup as shown here in RevenueCat.
According to both the RevenueCat and Braze Documentation, if the event has currency/revenue it should be recorded as a purchase event, specifically initial_purchase_event and renewal_event.
- https://docs.revenuecat.com/docs/braze
- https://www.braze.com/docs/partners/data_and_infrastructure_agility/payments/revenuecat/#step-1-configure-braze-settings-in-revenuecat
The logging of Purchase Events (vs just Custom Events) is important because it allows us to leverage certain Braze features, only available for purchase events as shown here.
Here is an example of initial_purchase_event being logged in Braze as Custom Events vs Purchase Events even though the event does contain revenue.
We have reached out to Braze and they directed us to contact RevenueCat.
Thank you for the help!