I have a Mixpanel event that tracks anytime a user has selected a plan and then presses the button to apply that plan or purchase it. The numbers for those events are much higher than the numbers I’m seeing in RC. Why would this be?
I’m guessing it could be from when users cancel the action after they get their native UI element popping up to actually make the purchase. If this is the case, can I track that cancel event somehow? Or can I track the actual purchase event from that native UI element? Additionally, if this is the case, what would be an acceptable/expected rate of users backing out from this screen? I want to be sure that there isn’t something else happening here.
