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I wonder what would be the best and easiest way to implement a discount on RevenueCat and iOS:

Currently I have a yearly subscription with a 1-week free trial. And I have a bunch of users, new ones and churned, that I want to target. I would like to run a promo within the app and offer them -50% on their first year.

Should I create a Custom Offer Code, like "SALE50" and redirect them to App Store to redeem it?
Or should I create a new subscription with an Introductory offer (for new users). And add Promotional offer to existing subscription (for churned users)?

 

Which solution would be easier to code / implement / maintain from RevenueCat's perspective? (I read that the current Offer Code's implementation in the App Store can be buggy)
Thanks in advance!

Can’t edit the original post, but I want to clarify that in the second option I would, of course, check in code if the user is eligible for Introductory offer, if not—show them Promotional offer.

I’d suggest using Offer Codes. They’re the only option (that we recommend) that are for both new and existing users. The in-app redemption sheet can be buggy, but redirecting to the app store works fine.

That way you only need to worry about a single offer code and not two.

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