Hi!
I recently launched a hard paywall in my app and have had a fair few people each day sign up to the 3 day free trial.
Around 55% of users remain after the 3 day trial but I am finding that when it ends around 40-45% of the remaining users are running into 'billing errors' meaning they end up not paying at the end of the trial despite never cancelling.
The app does target a younger audience, but this still feels way too high.
Has anyone come across this issue before at such a high % and if so, is there anything we can do to try and improve this number?
Thank you!