Hi,
Yeah, that’s pretty common. We have a recent report out that found that 38% of users who start a trial end up becoming subscribers. So that number of failed purchases isn’t uncommon.
It can get especially high on Android because some users/countries aren’t required to submit a payment method before signing up for a trial.
Hey @Ryan Glanz!
Thank for getting back to me. Yep, I understand that a 30-40% conversion from start trial to paying is quite normal, but is it normal to have such a high billing error rate?
For clarification these users are not cancelling, they are going into the billing error grace period because there is something wrong with their payment method.
I know this happens, but it probably shouldn't be happening at such a high rate.
We are also 100% IOS and based in the US.
Let me know if any other ideas come to mind.
Thanks!
As of last week we are observing a very high rate of BILLING_ERROR webhook calls. Not sure if that’s related to the new sandbox billing features announced by Apple on Apr 19. Any insights, @Ryan Glanz ?
Hey @Ryan Glanz!
Thank for getting back to me. Yep, I understand that a 30-40% conversion from start trial to paying is quite normal, but is it normal to have such a high billing error rate?
For clarification these users are not cancelling, they are going into the billing error grace period because there is something wrong with their payment method.
I know this happens, but it probably shouldn't be happening at such a high rate.
We are also 100% IOS and based in the US.
Let me know if any other ideas come to mind.
Thanks!
I'm from Brazil and I created an application, we offered 7 days of testing for users and after that, we had a large volume of "pending payments" and "billing issue" did you experience this too?
I had 35 subscriptions and only 5 converted.
Did you manage to solve it?
I’ve been looking into this error for a long time. High billing error rates is normal. We get over 60% billing errors from free trials on android. There is not much you can do about it. It’s on Apple and Google end.
Only thing you do really do is set a long enough grace period may help get a few recovered. Or get rid of free trial. Another thing you can test is $1 trial so you know their card works before giving access.
Hi did you get any more clarity? We are seeing 70% billing failure from trial to paid. It doesn’t make any sense.