Hi,
I was wondering when interpreting the LTV of a user, is the Experiments feature also considering if a user cancels and requests a refund?
Best,
Daniel
Hi,
I was wondering when interpreting the LTV of a user, is the Experiments feature also considering if a user cancels and requests a refund?
Best,
Daniel
Best answer by tina
Hi
Refunds are fully excluded from experiment results. For customers that have opted out of renewal (cancel), we will count their revenue generated previously. For example let’s say a customer renewed their subscription 5 times, but refunded the last transaction. The LTV model will consider the first 4 renewal’s revenue.
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