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Do experiments consider refunds?

  • 10 January 2022
  • 1 reply
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Hi,

I was wondering when interpreting the LTV of a user, is the Experiments feature also considering if a user cancels and requests a refund? 

Best,

Daniel

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Best answer by tina 15 January 2022, 01:24

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Hi @Daniel 

Refunds are fully excluded from experiment results. For customers that have opted out of renewal (cancel), we will count their revenue generated previously. For example let’s say a customer renewed their subscription 5 times, but refunded the last transaction. The LTV model will consider the first 4 renewal’s revenue. 

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