In my “Cohort” report, when looking at the retention of our yearly subscribers, it shows retention rates above 100% (see attached screenshot). This seems like a good thing...I just need to know what it means.
Is this extra people who are resubscribing who have subscribed previously (not a renewal)? Or does anyone know how to interpret that? Maybe I’m completely misinterpreting? Thank you in advance for the help!
Best answer by sharifView original