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Question

Meta Ads: status on IDFA?


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Have found conflicting posts here so wanted to get the latest info on whether IDFA is still required for RC to send the IAP events to Meta? 

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bump


wes_clark
RevenueCat Staff
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  • RevenueCat Staff
  • 311 replies
  • May 12, 2025

Hi! There have been some changes lately regarding the Meta Ads integration, so I am happy to answer this question. Previously, the IDFA was required, however, with the introduction of the ability to use the Conversions API, you can now allow the integration to send the events to Meta Ads when the ATT consent is not authorized (which is what allows you to fetch the IDFA). Here is the documentation on how to set that up in RevenueCat.  


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