Skip to main content
Question

Is IDFA on iOS still required in Facebook Ads Conversions API?


Forum|alt.badge.img+6

I noticed in the docs that the new Facebook Conversions API has the option to send events even when ATT content has not been given by the user. However, a few screens above the docs say that the iOS IDFA is still required.

 

We would prefer to skip using IDFA and asking for permission for UX reasons. Are we still required to try to collect the IDFA with Conversions API or can we completely ignore it?

2 replies

Forum|alt.badge.img+6
  • Author
  • Active Member
  • 10 replies
  • March 26, 2025

Ok, so we tested this scenario and it appears that IDFA and ATT content are no longer required to send events to Facebook when using Conversions API (when the option for that is turned on ofc).

 

We’d still like an official confirmation on that issue though. 😅


wes_clark
RevenueCat Staff
Forum|alt.badge.img+6
  • RevenueCat Staff
  • 276 replies
  • April 1, 2025

Hi! I apologize for the confusion in the documentation. We just recently released the ability to use the Conversions API, and missed updating that aspect. Yes, you can not collect the IDFA or ATT content if you would like and the Facebook integration will still send the events when configured for the Conversions API. 


Reply


Cookie policy

We use cookies to enhance and personalize your experience. If you accept you agree to our full cookie policy. Learn more about our cookies.

 
Cookie settings