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Google Ads not receiving in_app_purchase value


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Hi, 

We are trying to optimize our Google Ads App Campaigns using in_app_purchase event for iOS and Android. However, we do not see a value for this event in google ads. We are optimizing for trial starts, but the rc_trial_started_event does not contain metadata about the purchase amount, so therefore when this is passed to Google Ads App Campaigns (via Branch) it is coming across as an empty value. 

We need the in_app_purchase value to be populated in google ads so we can run these campaigns properly. Would it be possible to add these values to the webhook call? Or is there something else we can do to assign a value. 

Best, 

Jake

Best answer by wes_clark

Hi Jake! I would be happy to raise this internally as a suggestion for the Branch integration.

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wes_clark
RevenueCat Staff
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  • RevenueCat Staff
  • 276 replies
  • Answer
  • March 20, 2025

Hi Jake! I would be happy to raise this internally as a suggestion for the Branch integration.


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  • Author
  • Helper
  • 14 replies
  • March 20, 2025

Thanks this would be really helpful for us optimizing our google ads. 


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