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Question

Accurately track subscriptions generated from Facebook Ad campaigns

  • December 28, 2024
  • 2 replies
  • 51 views

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My goal is to

 

- Accurately track subscriptions generated from Facebook Ad campaigns, allowing you to know precisely how much revenue your campaigns generate.

 

But, I want to avoid RevenueCat from interfacing my Facebook Ad related data. Hence, I want to avoid

 

- Send trial starts, trial conversions, and renewals directly from RevenueCat to Facebook Ads Manager, allowing for accurate tracking without an app open.

 

I read on :

https://www.revenuecat.com/docs/integrations/attribution/facebook-ads#3-send-revenuecat-events-into-facebook-ads-manager

 

I have performed steps

1. Install Facebook SDK
2. Send device data to RevenueCat

 

I SKIP steps

# Track Install and Usage Events ( https://www.revenuecat.com/docs/integrations/attribution/facebook-ads#track-install-and-usage-events ) - Skip

3. Send RevenueCat events into Facebook Ads Manager (I input the “App ID”, but I leave “Client Token” empty)
4. Testing the Facebook Ads Manager integration - Skip
5. View Events in Facebook - Skip

 

By doing so, can I still achieve my sole goal, which is ?

- Accurately track subscriptions generated from Facebook Ad campaigns, allowing you to know precisely how much revenue your campaigns generate.


Thank you.

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2 replies

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The reason we are asking for

 

prevent RevenueCat from interfacing my Facebook Ad related data

 

We are facing challenges in obtaining accurate install data from Facebook Ads Manager. To address this issue, we would like to prevent RevenueCat from interfacing with our Facebook Ad-related data. This will help us streamline data sources and improve the accuracy of our campaign reporting.

 


kaitlin
RevenueCat Staff
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  • RevenueCat Staff
  • 383 replies
  • January 9, 2025

Hey ​@yan-cheng-cheok-107847,

Are you able to clarify just a bit - if you’d prefer not to have RevenueCat send events into Facebook Ads, is there information that you would like to receive from RevenueCat?

If not, I’d recommend just removing the Facebook Ads integration. You can certainly still utilize Facebook Ads or Meta without RevenueCat sending information, just using their SDK and following the instructions on their documentation. 

Let me know if I misunderstood or if I can clarify anything further. 


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