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Question

Singular Integration: Marking trial starts as a revenue generating event

  • October 8, 2025
  • 1 reply
  • 31 views

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Hey - we would like to report trial starts as a `is_revenue_event` in singular so we can use it to tune for Meta ads, but since the event doesn't have an amount associated with it, it's not showing up as a revenue event. Is there a way to map a different property to the amount property?

 

From Singular support:
 

 

Thanks for sharing the details.
 
Currently, Singular treats events with a revenue value of 0 (such as your rc_trial_started_event) as non-revenue events. To have this event recognized as a revenue event in Singular, and make it available for mapping as a revenue event (like "Purchase") in Meta, you must either:
 
  • Send the event with a revenue amount greater than 0

    OR
     
  • Set the is_revenue_event flag to true in the event arguments.

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The RevenueCat integration, by default, sends the trial start event with amt: 0, so it is not classified as a revenue event in Singular. If you want to assign a value to these events, you would need to adjust the integration or use a custom webhook to send the event to Singular with a non-zero revenue amount or with the is_revenue_event flag set to true.
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1 reply

jeffrey_bunn
RevenueCat Staff
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  • RevenueCat Staff
  • October 10, 2025

Hi ​@jake lynch! Thanks for opening this. Can you share more about how you’re optimizing your Meta ads, and how a revenue event for trial start would be better for you? Are you currently optimizing for trial starts at all, or only events with non-zero revenue?