Hey everyone,
I was trying to get a list of customers that tapped on an SearchAds Basic ad, but can’t find any attributes that identify a user who tapped on such an ad (just SearchAds Advanced).
The issue with the current charts is (I think) it doesn’t create monthly cohorts based on when the user was first seen (for filtering SearchAds > Unspecified to get the Basic revenue).
The use case: Compare SearchAds Basic expenses vs revenue for a specific month.
To be as accurate as possible, I want to filter for users who tapped the ad, AND installed the app for the first time in a given month. I don’t want to attribute users who were already using the app before tapping on the ad. I use the First Seen dates for this.
Any ideas for workarounds or where the attribute is? I could also set it from inside the app, but I don’t want to mess up the tracking in the charts. We track SearchAds Basic and Advanced, just Basic is hard to find in RC.
Thanks!
