Skip to main content

According to https://www.revenuecat.com/docs/integrations/attribution/facebook-ads: 

The Facebook integration requires some device-specific data. RevenueCat will only send events into Facebook Ads Manager if the below Attribute keys have been set for the device. 

$idfa iOS advertising identifier UUID Required: ✅ (iOS only)

 

95% of users opt out of app tracking, so the IDFA won’t be available. Does this mean Meta won’t see conversions 95% of the time? Is it possible to send conversion events with just, say, IP, email, and phone numbers?

Hi @martar-fo00O! At this time, the IDFA is required for us to send the event to Facebook. However, we have heard feedback like yours and plan to revisit our Facebook integration in the future to evaluate if we should loosen this restriction.

Terms & ConditionsCookie settings