Meta Ads Integration: Purchase Events Not Appearing in RevenueCat Dashboard

Just published the update — purchase events are now showing up in Meta Ads. Seems all good now!

​@gregzeng glad this is working for you! We’re currently updating the docs for the Meta Ads integration. Here’s what we’ll be clarifying:

• Either the $idfa or $fbAnonId attribute must be set for a customer in order for their App Store events to be dispatched from RevenueCat to Meta
• If the Send events when ATT consent is not authorized setting is enabled on the Meta Ads Integration page in your RevenueCat Dashboard, the $attConsentStatus attribute is not required

Hi Team, ​@chris_perriam 

I have a kid’s app so naturally I had to disable IDFA but the value proposition I saw in Revenue Cat Meta Ads integration was that I no longer have to rely on IDFA to record subscription events accurately by enabling Send events when ATT consent is not authorized. However, despite that I am seeing that despite getting sales, the events are not being associated with the ad sets running in my campaign. A. couple of them recorded here and there but most of them are not attributed to the ad sets responsible for them. Strangely, these events are being recorded as “subscribed” in events manager. And even more strangely, no events are showing up on meta ad revenuecat integration dashboard. 

Fyi..I am using facebook SDK within my app with with explicit call -  Purchases.shared.attribution.collectDeviceIdentifiers() in my App Delegate. What am I missing? You mentioned something about $fbAnonId. How do I enable that?

​@aashish-gupta-30d5e4 if you’re seeing events in Meta despite none being dispatched from RevenueCat, it’s likely due to purchases being automatically tracked by the Meta SDK itself. Our Meta Ads integration guide explains how to disable this: https://www.revenuecat.com/docs/integrations/attribution/meta-ads

REMOVE META SDK PURCHASE TRACKING

Make sure to remove all client side tracking of revenue. Since RevenueCat will be sending events for all revenue actions, tracking purchases with the Meta SDK directly can lead to double counting of revenue in Meta Ads Manager.

You can disable automatic In-App Purchase event logging from the Meta SDK or from your Meta app dashboard. Go to the iOS/Android card under Settings > Platform > Log In-App Events Automatically > No

In order for RevenueCat to dispatch iOS events to the Meta Conversions API, the $idfa or $fbAnonId attribute must be set. Note that events with a zero’d IDFA (e.g. 00000000-0000-0000-0000-000000000000) are not dispatched by our integration.

To set the $fbAnonId, you can use the example from our integration guide Purchases.shared.attribution.setFBAnonymousID(FBSDKCoreKit.AppEvents.shared.anonymousID)

 

Hey ​@chris_perriam ,

I’m facing a somewhat similar issue. I can see the sandbox transactions being recorded properly on revenue cat with FB anon ID, idfv and idfa all being tracked properly
 

But on the meta ads manager side, in test events in data sources, there doesn’t seem to be a way to ensure that the events are being tracked properly by meta

 

​@gwszeto if you open the Meta Ads integration page in RevenueCat, you should be able to see a list of recent events dispatched from RC to Meta. Clicking on each event reveals its details. In your case, it appears that the most recent two events (including the one in your screenshot) have failed due to an invalid Sandbox Datasource ID or corresponding Token.

Hey ​@chris_perriam , thanks for the help on this! I’m now running into another issue where I’m seeing new users purchasing the weekly plan and starting the trial on revenue cat and I can see the events being sent through from the meta ads integration tab in revenue cat

But on my meta ads manager, I don’t see the conversions popping up at all

Wanted to know what might be causing this issue here of the conversions not showing up on meta ads manager

​@gwszeto are you able to see the dispatched RevenueCat events appearing in the Meta Events Manager dashboard? We have some information about this here: https://www.revenuecat.com/docs/integrations/attribution/meta-ads#6-view-events-in-meta

I can see the dispatched RevenueCat events appearing in the events manager activity log

But when I set the conversion event to being “Start trial” in meta ads, none of the conversions show up on the meta ads despite them showing on the Revenue Cat dashboard

​@gwszeto having the exact same issue. did you find a solution yet?

→ events manager shows events

→ ad campaign optimizing for trial start shows no results (I’m 99% sure some trials came from the ads, so something seems off)

@ludwig-henne it did eventually start reporting, I believe it’s just a volume issue where meta won't report until it sees a certain number of trials or people accepting/not accepting the ATT?

I’m not entirely sure why it started working, but I’m switching towards using an MMP to start tracking this as the meta ads integration doesn’t report to SKAN/AEM

​@gwszeto and ​@ludwig-henne
having the same issue on both android and ios - let me know if you make an progress on it!