How can we track Meta & Google Ads purchases from a RevenueCat Web Funnel in Adjust?

Question

Hi everyone,We are currently setting up a RevenueCat Web Funnel using the pre-built template, with Paddle as the payment provider.Our planned setup is:Meta / Google Ads → RevenueCat Web Funnel → Paddle → PurchaseWe already use Adjust and are sending purchase events via S2S.What we are trying to figure out is how to attribute these web purchases to the original Meta/Google campaigns in Adjust.The main questions are:How can we capture the campaign information from Meta/Google when the user lands on the RevenueCat Web Funnel?	Can we use UTM parameters / campaign IDs with the pre-built Funnel?	Since the RevenueCat-hosted Funnel does not seem to use the Adjust Web SDK, how can we generate or pass an Adjust ID ($adjustId) for the web user?	What is the recommended way to connect the Paddle purchase → Adjust → original campaign?Has anyone implemented a similar RevenueCat Web Funnel + Paddle + Adjust + Meta/Google Ads setup?Would really appreciate any guidance or examples of the recommended implementation.

matt-heaney · Answer

Hey there,Matt from RevenueCat here! 👋I can see that you and your team have also opened a support ticket with Chris from the team, where you’re diving deeper into these same questions. However, I wanted to loop in here too.To keep everything in one place and avoid any confusion from having multiple similar conversations running at the same time, we’ll continue working through the details with you on that support ticket.Once we’ve got to the bottom of everything, I’ll also loop back here with a summary of the answers so that anyone who comes across this thread in the future can benefit from them too!If there is anything else I can do to help in the meantime, please let me know!

Sign up

‏‏‎ ‎

Log in to the Community

‏‏‎ ‎