Here is the situation I’d like help with:
- User is on iOS 14.5+
- User does NOT accept ATT prompt - i.e. IDFA is not provided.
- The goal: Run facebook ads to maximize the number of purchasing users or to maximize the value of users subscribing to the app.
If the user does not accept the ATT prompt, in that case facebook uses Apple’s SKAdnetwork for attribution.
- Does the Facebook Ads Integration in Revenuecat work for users who do not accept the ATT prompt - i.e. will Facebook be able to attribute purchase events to the correct campaign? I don’t think this would work, since I believe SKAdnetwork only works with local events in the app, not server to server events such as this Facebook Ads Integration.
- I believe that in order to be able to optimize Facebook ads for this use case, we need to track the events we want to optimize for (i.e. start trial / purchase events) locally in the app, then correctly configure the conversion values for SKAdnetwork and not send server to server events such as via the Facebook Ads Integration. Can you confirm this is correct?
Best answer by tinaView original