Problem: About 50% of the in-app events are missing in SKAN reports on Appsflyer
We’re using the Appsflyer Integration to measure conversion events. I’ve noticed that for in-app events from Facebook Ads for iOS about half of the events are missing. The privacy thresholds from SKAN are not the issue. Installs are tracked correctly but conversion events aren’t. We are relatively sure about that a large share of events are missing because otherwise the data for organic installs is implausible.
I checked a bunch of event logs on RevenueCat and they seem to be all send correctly to Appsflyer with the correct meta data attached.
My hunch is that it has to do with wrongly identified re-installs. The numbers seem to match the 50% missing events.
I wonder if anyone else had a similar problem or if the RevenueCat team has heard about similar cases?
I haven’t received a helpful answer from Appsflyer yet, so i’m trying my luck here.