Hi RevenueCat team,
I’d like to request a new built-in event (similar to Superwall’s new “Trial Qualified”). The goal is to send a signal to MMPs when, after a short qualification window (e.g., 30 minutes post trial start), a user has either a subscription or an active trial, indicating higher intent/quality than a raw trial start (which often gets cancelled within minutes).
Proposed definition:
- Event name: Qualified Initial Conversion or Qualified Conversion
- Trigger: 30 minutes after Initial Purchase or Trial Started, if the trial is still active and the user hasn’t opted out/cancelled.
- Suppression: Do not fire if the user cancels or refunds before the 30-minute mark.
Why this is useful:
- Many MMPs and growth teams use early qualification events to improve campaign optimization signals, reduce noise from very short-lived trials, and better predict conversion likelihood.
- It provides a more reliable KPI than raw “Trial Started,” especially for ad network optimization windows.
Requested destinations:
- Availability via RevenueCat Integrations (Adjust, AppsFlyer, Singular, etc.) and Webhooks, with parity across platforms (iOS, Android, Stripe).
Notes:
- We currently plan to emulate this via webhooks + a delayed server job, then send a custom event to our MMP Adjust. A native RevenueCat event would reduce complexity and ensure consistent semantics across destinations.
Happy to provide more context on our setup and target integrations. Thanks for considering!
Disclaimer: Some AI was used to write this post, but it was 100% human-reviewed and edited :)
