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Question

No price increase, yet seeing "cancelled due to not agreeing to a price increase" at end of trial

  • January 3, 2026
  • 3 replies
  • 39 views

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For a lot of users, we’re seeing the following in the dashboard at the end of their trial:

Had their subscription of Weekly Premium With Trial (weekly_subscription_499_with_trial) expire

2026-01-03 at 07:03 AM UTC

 

Had their subscription of Weekly Premium With Trial (weekly_subscription_499_with_trial) cancelled due to not agreeing to a price increase

2026-01-03 at 07:03 AM UTC

 

Last opened the app

2025-12-31 at 06:23 AM UTC

 

Created a new alias (...)

2025-12-31 at 06:23 AM UTC

 

Started a trial of Weekly Premium With Trial (weekly_subscription_499_with_trial) from offering premium_wmy_with_trial_offering

2025-12-31 at 06:21 AM UTC

 

First seen using the app

2025-12-28 at 03:01 AM UTC

This is despite us never having raised subscription prices, especially not during the 3-day window. We’re concerned this is costing us conversion.

The “cancelled due to not agreeing to a price increase” event has the following data:

{
"app_id": "...",
"app_user_id": "...",
"cancel_reason": "PRICE_INCREASE",
"country_code": "KR",
"currency": "KRW",
"entitlement_ids": [
"ad_removal",
"premium_features"
],
"environment": "PRODUCTION",
"event_timestamp_ms": 1767423816728,
"expiration_at_ms": 1767421269000,
"is_family_share": false,
"offer_code": null,
"period_type": "TRIAL",
"presented_offering_context": {},
"presented_offering_id": "premium_wmy_with_trial_offering",
"price": 0,
"price_in_purchased_currency": 0,
"product_display_name": "Weekly Premium With Trial",
"product_id": "weekly_subscription_499_with_trial",
"product_price_in_purchased_currency": 0,
"purchased_at_ms": 1767162069000,
"renewal_number": 1,
"store": "APP_STORE",
"takehome_percentage": 0.85,
"transaction_id": "390002037008166"
}

 

3 replies

wes_clark
RevenueCat Staff
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  • RevenueCat Staff
  • January 7, 2026

Hi! I took a look at the instance that you shared of this user and noticed that this user is from South Korea. As we outline in this blog post, South Korea introduced new rules in 2025 in which users must opt into subscriptions after free trials. In the case of the user opting out of the trial conversion, it is expected that a cancellation event with the reason of price increase is created. Are you seeing any instances of this issue from users not in South Korea?


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  • Author
  • New Member
  • January 8, 2026

Hi! I took a look at the instance that you shared of this user and noticed that this user is from South Korea. As we outline in this blog post, South Korea introduced new rules in 2025 in which users must opt into subscriptions after free trials. In the case of the user opting out of the trial conversion, it is expected that a cancellation event with the reason of price increase is created. Are you seeing any instances of this issue from users not in South Korea?

Thanks, what you're saying seems to add up.


We have a followup question. From our understanding, Google and Apple have implemented this based on app store country rather than IP-based geolocation (if not, please correct us).

Quoting the blog you’re linking:

> For now, and until there are signs that Google Play’s consent flow starts working, we suggest developers adopt their local trial strategy. Something which is configurable directly from the RevenueCat backend using Targeting 

And shows a screenshot with the condition "If the customer matches `Country is South Korea`". But this is based on IP-based geolocation, not app store country, correct?
This is important to us because we have a lot of users in South Korea including a large number who do not have their app store country set to South Korea (for example, tourists).


wes_clark
RevenueCat Staff
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  • RevenueCat Staff
  • January 14, 2026

You’re welcome! As we say in the documentation for Targeting, The country is “The storefront a customer is currently using on supported SDK versions, or their geolocation otherwise. Available on all SDK versions from late 2023 and beyond”, so you would be able to largely target users using the storefront of South Korea in the app store.