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Question

Is a free trial of say 3 days recommended for a monthly subscription?

  • 3 October 2024
  • 1 reply
  • 44 views

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In the Apple App Store, we’re currently offering a 1-week free trial for our annual subscription, and I was wondering what is the best practice for monthly? Perhaps a 3-day trial, or no trial for monthly in order to encourage annual? Thanks!

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1 reply

Ryan Glanz
RevenueCat Staff
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  • RevenueCat Staff
  • 364 replies
  • October 7, 2024

That strategy is very dependent on your app’s market. Hard to give a recommendation, but we do have a State of Subscription Apps Report that breaks down app data from different markets, and might be useful for you.


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