In the Apple App Store, we’re currently offering a 1-week free trial for our annual subscription, and I was wondering what is the best practice for monthly? Perhaps a 3-day trial, or no trial for monthly in order to encourage annual? Thanks!
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That strategy is very dependent on your app’s market. Hard to give a recommendation, but we do have a State of Subscription Apps Report that breaks down app data from different markets, and might be useful for you.
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