Huge "Payment Declined" Rate on Google Play Store

Hi! Since RevenueCat isn't a payment processor, we don't have many specific details about the issue with collecting the payment -- we just know that the store is reporting that the user's payment failed. I do want to say that we tend to see high trial/renewal churn on Android in general. In our experience, 50–60% is about average, and (anecdotally) less than 30-40% is very uncommon on the low end. I also would like to mention that, as of recently, we believe that there has been an increase in billing issues as a result of users using fake/empty cards in order to access trials.

In terms of what to do about it, one option would be that you implement a campaign in the app where, if a subscriber has a trial in a billing retry state, they... 

1. Receive a push notification instructing them to update their payment details
2. Or receive an in-app message recommending the same
3. And then ideally have that in-app message include a CTA directing the subscriber right to the Play Store to update that information so you don’t lose customers in the “funnel” from the app to that page.