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Question

How to avoid email attribute populating after web purchase?

  • October 4, 2026
  • 2 replies
  • 21 views

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Hi,

I would like to store as little identifying information about my users as possible for privacy purposes.

When making a web purchase through Paddle, the payment screen asks the user for their email in order to send their receipt after the purchase. This email later shows up in the “E-mail” attribute for the customer on the RC dashboard.

I do not need this attribute populated, is there any way to avoid it?

2 replies

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  • Helper
  • October 4, 2026

Are you using your own Paddle checkout or one of RevenueCat’s web checkout options?

You can clear the email from the customer profile, or set the $email attribute to an empty string. The catch is that this only clears it after it’s already been saved, so it doesn’t really solve the privacy concern you’re describing.

I’m not sure whether it’ll come back on a later sync, so I wouldn’t rely on clearing it as a permanent fix. That’s the part I’d check with RevenueCat support.

Here’s how to clear the attribute: https://www.revenuecat.com/docs/customers/customer-attributes


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  • Author
  • New Member
  • October 4, 2026

I’m using a web purchase link. I guess populating the email attribute is done by the RC webhook when it is notified by Paddle of the purchase.