Question

How are you handing Mobile Attribution iOS with or without ATT Prompt?

  • 14 September 2023
  • 1 reply
  • 226 views
R
Badge +4

I'm navigating the tricky waters of mobile attribution in 2023 for our iOS app and could use some community insights.

 

We're looking to collaborate with affiliates and influencers and are hoping to attribute post-install purchase events to individual affiliates/campaigns etc.

 

Ideally, we’d like to avoid having to display the AppTrackingTransparency (ATT) prompt and be able to honestly answer that we do not fall under Apple's definition of “Tracking” in AppStore Connect. As you will know, the mobile attribution market is adapting to many changes in privacy standards, so this isn’t straightforward.

 

Option 1: Deep Links

We're considering using deep links tied to individual affiliates/campaigns. Is this viable when users haven't consented to the ATT prompt? Without the ATT agreement, how would this affect the capabilities of attribution partners like Branch.io or AppsFlyer?

Perhaps relying on SKAdNetwork integration and other techniques? I haven't gotten a straight answer on what impact this would have from the Attribution Partners themselves (Branch/AppsFlyer). It would be good to know how their ability to attribute purchases to individual affiliates and marketing channels would be affected without ATT, how many attributions are lost? Or how many false positives are generated?

 

Option 2: Unique Affiliate Codes

Alternatively, we're thinking of the more old-school approach of using unique codes (e.g., BOB10) that affiliates can share. This would give users a discount and credit affiliates based on code conversions. Has anyone gone this route? If so, how did you manage the affiliates, payments, codes etc?

We've looked at Track Desk and Post Affiliate Pro for managing the unique codes but haven't landed on a solution yet.

 

If anyone has any insights or experiences to share, especially about the ATT prompt and its implications, that would be fantastic.

 

Thanks in advance for your help!

 

1 reply

kaitlin
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Userlevel 4
Badge +6

Hi @Roycroft,

 

For Option 1 - any integration that requires collecting the IDFA paramater on iOS requires importing the AdSupport Framework and so requires ATT consent. So the answer here depends on if you are hoping to collect IDFA and also if the attribution provider you’re using requires at all. Not all of them do, but many at least recommend it. If you don’t want to collect IDFA and the attribution provider doesn’t require it, then you can avoid importing AdSupport and wouldn’t need ATT consent. 

As far as longterm effects of not collecting this information, it’s tough to say. Attribution does work better if able to collect all advertising identifiers, and if they reject ATT consent then we simply have less information on them. 

 

For Option 2, hopefully another developer who has implemented this can chime in, since this is outside the scope of RevenueCat.

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