Experiments - Retargeting after ending experiment

Hi mhigbee,

Thanks for the question!

Once you stop an experiment, new customers aren’t enrolled and existing experiment users fall back to your Default Offering if they hit a paywall again. That means they won’t automatically be part of any new experiment—you’ll see their renewals in your original results for up to 400 days, but any new subscriptions they start post-experiment won’t feed into a fresh test.

Experiments only enroll new users while running, so there’s no built-in switch to “roll” old cohort members into another experiment. This is done to protect the statistical integrity of your A/B test by keeping cohorts clean and comparable.

Hope this helps! Let me know if you have any other questions.

Best,

Hussain

What would you recommend if I still want to run experiments with those users, even if it break the integrity of the experiment? Do we need to implement some custom logic with another platform like Firebase A/B testing?

Hi mhigbee,

Thanks for the follow-up! Right now, RevenueCat experiments only ever enroll new customers—you can’t roll existing experiment participants into another test. Once someone’s been part of an experiment, we “freeze” their experience so that your A/B results stay fair and apples-to-apples. That means:

• No re-enrollment: Any customer who’s already been part of an experiment will always fall back to your Default Offering after the experiment is ended and won’t join another experiment.

• New experiment = new users: If you stop your current experiment and start a brand-new one (using the same targeting rules), it will only pick up new users who haven’t been in any experiment yet.

Currently, there isn’t a built-in way to loop your original test group back into a fresh experiment.

Hope this helps, Let me know if I can assist in any other way.

Best,

Hussain