According to rico it seems the cohort explorer does not include ads revenue, will it be possible to add it? or to create a chart that can shows revenue progression day by day by install date which includes purchases + ads?
Question
Cohort explorer does not include ads revenue
+3
Hi Yonatan,
Yes, the Cohort Explorer does not include ads revenue.
If you need purchases + ads by install date, the closest option today is the Realized LTV per Customer chart. That one already includes ad revenue, and customers are grouped by the date they were first seen. You can also use the Channel filter there if you want to look at Ads, Subscriptions, or One-Time Purchases separately.
This is a known gap, and our team is already working on adding ads to the Cohort Explorer.
Best,
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