We are playing with the idea of introducing an affiliate program that revolves around using offer codes to track purchases. Very much in the same way that you see podcasts doing it by telling their listeners to enter code “PODCAST” to get 10% off, which in turn allows the company to track sales and measure campaign performance.
I know that iOS and Android both have offer codes, but I think this type of thing would require a more custom solution. Has anyone done this before? I know we could easily build our own system that generates codes, and let users enter a code in the app, which we verify, then display alternate pricing and tag the user with the offer code. But then we have to figure out the best way to track sales, retention, life time value, refunds, etc. to determine how to pay affiliates.
Would we be able to utilize any of the integrations for this purpose?
Has anyone done this in combination with a promotional service like https://www.talon.one/?
Any insight here would be appreciated!