Skip to main content
Question

Architecture for subscription offers to segmented users on Apple / IOS

  • April 9, 2026
  • 2 replies
  • 36 views
L
Forum|alt.badge.img

Hi RevenueCat team,

We have multiple subscription products and multiple dynamically configured paywalls
Paywalls are implemented using custom UI.
Users can reach paywalls both via:

  • In-app navigation
  • CRM-triggered deeplinks from marketing campaigns
     

We want to offer subscription discounts to users segmented by marketing.
Basically if marketing needs to offer a discount to a cohort of users, they should see the correct paywall with correct discount price and be able to purchase it.

Is there an official recommended approach using RC and Apple Introductory or Promotional offers ?

NB: Asking only for Apple because on Google Play Console, it looks ok with the subscription + offer mechanism combined with “developer determined” eligibility and “rc-ignore-offer” tag to fully handle it on our side.


Thanks for you help.

 

2 replies

H
RevenueCat Staff
Forum|alt.badge.img+8
  • Haley Pace
  • RevenueCat Staff
  • April 13, 2026

Hi, you can offer different subscription products by using RevenueCat Offerings where you can choose a selection of products for specific users by overriding that offering, which can be done via the Customer History profile, our API endpoint, or with our Targeting feature where you can specify conditions to have us automatically display specific offerings to users.

For Apple note that introductory offers are served to new users and then promotional offers need users to be former or current subscribers, see our docs here.

L
Forum|alt.badge.img
  • Ludo
  • Author
  • New Member
  • April 14, 2026

Hi Haley,

Thanks for your answer. I am still unsure how that work in following scenarios :
1. Marketing targets a cohort of some new users (not all new users) with an Introductory Offer from apple 
2. Marketing targets a cohort of existing / lapsed users with a Promotional Offer from apple

In both cases, those users (and only them) should see the discounted subscription and renew at standard price.

Could you explain how that works with Apple ?

Many thanks

Terms & ConditionsCookie settingsAccessibility statement