why does the “New Customers” number changes retroactively?
Active Subscriptions not increasing...
- 6 may, I see 830 New Customers
- 7 May, I see 893 New Customers
without any purchase
App is live...
why does the “New Customers” number changes retroactively?
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Hey,
New customers is the # of app ids generated (i.e., new people downloading and opening your app). So they don’t necessarily need to purchase in order to show up under this metric.
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