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Question

What happens to LTV when a customer reactivates?

  • May 8, 2022
  • 1 reply
  • 41 views

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Hey guys,

I’ve been loving the LTV charts but one thing is unclear:

If a customer reactivates, does their LTV calculation start from scratch?

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1 reply

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  • Author
  • Helper
  • 5 replies
  • May 11, 2022

Can anyone please shed some light on this?


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