Question

What happens to LTV when a customer reactivates?

3 years ago
May 8, 2022
1 reply
41 views

David E
Helper
5 replies

Hey guys,

I’ve been loving the LTV charts but one thing is unclear:

If a customer reactivates, does their LTV calculation start from scratch?

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David E
Author
Helper
5 replies
3 years ago
May 11, 2022

Can anyone please shed some light on this?

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