If running an experiment between two offerings – each containing a subscription product and a lifetime subscription product – do the results of the experiment consider the value of the lifetime product in the calculation of LTV?
I see no mention of lifetime product metrics in the table of data and so it’s unclear to me if Lifetime products are factored in to the LTV equation. Therefore, it’s difficult to know if the results of the experiment consider any uptake in sales of a Lifetime product.
Best answer by TristanView original
Looks like they are.
From the article: