Is it possible to retrieve data on customers who have cancelled their free trial but haven't proceeded to make a purchase? I would like to better understand their behavior and potentially reach out to them with targeted offers or incentives to encourage them to subscribe.
Any guidance or suggestions on how to achieve this would be greatly appreciated.
I’d recommend using Customer Lists to get this data! You can use filters to narrow the lists into the scenario you’re hoping to find: https://www.revenuecat.com/docs/customer-lists#filters
To find users who have cancelled their free trial without subscribing, you could use ‘Trial Cancellation Date’ or ‘Renewals’, both of which should be null if a user didn’t convert.