My iOS app has a monthly and annual subscription offering, with the monthly price set to $8/month and the annual set to a much more affordable $30/year ($2.5/month). As such, I expect my “retention” for the monthly product to be low, with users deciding within a couple months whether they either want to “Upgrade to Annual” or “Cancel” their subscription.
I know from RevenueCat’s charts that my retention rate for the Monthly product is roughly 2 months; is it possible to understand what percent of these “churned monthly subscribers” are cancelling their subscriptions completely, and what percent are upgrading to annual?
Ultimately I am trying to assess what the true “LTV per paying customer” is for users who initially sign up for the monthly IAP but then upgrade to the annual.
