My iOS app has a monthly and annual subscription offering, with the monthly price set to $8/month and the annual set to a much more affordable $30/year ($2.5/month). As such, I expect my “retention” for the monthly product to be low, with users deciding within a couple months whether they either want to “Upgrade to Annual” or “Cancel” their subscription.
I know from RevenueCat’s charts that my retention rate for the Monthly product is roughly 2 months; is it possible to understand what percent of these “churned monthly subscribers” are cancelling their subscriptions completely, and what percent are upgrading to annual?
Ultimately I am trying to assess what the true “LTV per paying customer” is for users who initially sign up for the monthly IAP but then upgrade to the annual.
Best answer by Michael FogelView original