As we continue to promote and market our app, we’ve been seeing an increasing number of subscribers, yet the MRR seems to be going down slightly.
- Our churn rate is low, we’ve had days without any churn, and increasing subscriptions, yet MRR went down
- We have both monthly and annual offerings
- Our main market is not based in USD, are exchange rates taken into consideration at any point?
We want to clarify this calculation so our marketing and growth team have better tools to make decisions.
