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Mixpanel: Parallel Trial and regular cancellation/renewal events?

  • 13 September 2023
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hello!

I am wondering if both events are sent in parallel to Mixpanel in following use cases:

  • User cancels the trial period: rc_trial_cancelled_event and rc_cancellation_event both, or just the trial one?
  • User keeps the subscription after the trial period: rc_trial_converted_event and rc_renewal_event both, or just the trial one?

I am asking because of the Trial flow descriptions in the webhook section of the documentation, where trial events are not present: https://www.revenuecat.com/docs/event-flows#initial-purchase-flow

I am wondering how this translates into the events sent towards the Mixpanel.

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Best answer by kaitlin 15 September 2023, 17:15

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Also to add to this question:

  • Are both rc_trial_started_event and rc_initial_purchase_event sent, when Trial is started? Or is it only the trial one?
kaitlin
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Hey @samo-bracic-bb, 

User cancels the trial period: rc_trial_cancelled_event and rc_cancellation_event both, or just the trial one?

Just the `rc_trial_cancelled_event` will fire when a trial period is opted out of conversion.

User keeps the subscription after the trial period: rc_trial_converted_event and rc_renewal_event both, or just the trial one?

Just the `rc_trial_converted_event` will fire when the trial converts. 

Are both rc_trial_started_event and rc_initial_purchase_event sent, when Trial is started? Or is it only the trial one?

You’re probably sensing a theme here, but just the `rc_trial_started_event` will fire here. 

 

These are a good questions - MixPanel (and some other integrations, though not all) covers these trial period cases with a trial-specific event, where as Webhooks do not, and will use the general events for trial periods. 

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This is very helpful, I have one more question!
Do both `rc_trial_converted_event` and `rc_initial_purchase_event` fire at the same time when a user completes their trial and pays for the first time?

The definitions are:
Initial purchase: A new subscription has been purchased.
Trial converted: When an auto-renewing subscription product converts from a free trial to normal paid period.

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