Do Experiments include Lifetime products value in their LTV calculations?

  • 11 April 2022
  • 1 reply

Userlevel 1
Badge +6

If running an experiment between two offerings – each containing a subscription product and a lifetime subscription product – do the results of the experiment consider the value of the lifetime product in the calculation of LTV?

I see no mention of lifetime product metrics in the table of data and so it’s unclear to me if Lifetime products are factored in to the LTV equation. Therefore, it’s difficult to know if the results of the experiment consider any uptake in sales of a Lifetime product.


Best answer by Tristan 11 April 2022, 11:24

View original

1 reply

Userlevel 1
Badge +6

Looks like they are.

From the article:

Are lifetime products included in Experiment results?

Yes! Lifetime products are accounted for in LTV calculations. The purpose of Experiments is to determine which variant will generate more revenue over its lifetime, therefore RevenueCat considers all product durations in the Experiment when calculating results.