I really like this chart!
In particular, as someone with a very new app, I’m enjoying breaking it down by daily cohort, and looking at my conversion rates with a 15-day delay to the current day, to see how each successive cohort did as 14 day trials expire.
I had a quick question, how does the pending column work? I noticed that many users will remain in pending past the length of the trial, is this related to my billing grace period, or maybe something to do with payment processing delays? Or are their other factors at play? Just curious, :)
Best answer by ryanView original